Exclusive: move to improve targets and increase support for recycling comes amid pressure from environmentalists
Coca-Cola is to increase the amount of recycled plastic in its bottles to 50% amid pressure from environmentalists over runaway use of the containers.
The world’s biggest drinks brand says it will hit its new UK recycling target - up from a previous goal of 40% - by 2020.
Related: Plastic bottles are a recycling disaster. Coca-Cola should have known better | Bart Elmore
Related: A million bottles a minute: world's plastic binge 'as dangerous as climate change'
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