'Cardboard' bottle creator produces cup design aimed at cutting 25,000 tones of landfill waste a year
The world's first fully recyclable paper cup will soon make its debut on the UK high street, in a packaging breakthrough that could eventually divert millions of cups away from landfill.
More than 2.5bn cups are thrown away in the UK every year enough to go round the world five and a half times. But few are recycled and nearly all end up in landfill, creating 25,000 tonnes of waste enough to fill London's Royal Albert Hall.
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