Thriving eco energy firm founder Juliet Davenport on power through profit and growing prospects of challenging the Big Six
When you look at markets, the best thing is not to know what you know now. Because otherwise you just wouldnt do it. If you knew everything, you would never make a decision.
Juliet Davenport set herself a simple but gargantuan task: to supply customers with renewably sourced energy. Her company, Good Energy, is one of a very few companies who do this Co-op is another, Ecotricity is the one my mum uses, but the strides these companies have made between them are incredible. Davenport herself is a fascinating mix of hard-boiled analysis and lavish optimism, not so much feel the fear but do it anyway as finely calibrate the fear with mathematical modelling, map the fear in a number of different scenarios, then still do it anyway.